A trademark is your business' identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business' product or service. Here are just a few reasons why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of one's ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a look at doing a search on an identical or similar mark as yours will see that you already own the mark, but is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. 3rd workout party is placed on notice to locate a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.
Social media is a fabulous resource for many businesses. Customers search for brand names on every tinnitus is created social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies there to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company's name or brand on social media optimisation for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer's internet sites account. See the venue's policies for facts. However, I realize that whenever complain to social media site for these wrongdoing and claim that another is certainly your brand without permission, the company administrator responds with a request of proof of ownership of the subject designer. A trademark registration gives compelling evidence brand ownership.
Registering your mark shows a commitment to your brand name and shows consumers that responsibility. The goodwill that could be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are the same or much other parties' trademarks or known brands with the sole purpose Transfer of Trademark Ownership India selling them (to the rightful owner) of a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a site name can be identical or similar with your trademark.
Trademark registration can continue for as long as you continue using the mark in commerce. Usually are some firms that have registered trademarks possess over a century old.
Trademark registration may end for it doesn't matter. However, there a number of compelling reasons for protecting your brand as you protect any other business good point. A trademark is your business' brand, its identifier. Protect it with trademark registration.